Our Impact

Learn about our impact on parents, family, friends and caregivers of child loss. See our annual summary as well as our financial statements.

2021 Impact

2021 Impact

Click each of the sections below to see what we accomplished in our first full year with just a volunteer staff.

1. Expanded Resources on JustEnduring.org

Within Just Enduring’s Mission, we have a keen focus on providing immediate resources to parents, family and friends of child loss when they need it most. To meet that goal, having a website with robust resources is a must. While we launched the site in late 2020, we enhanced it in 2021 to offer a greater breadth of resources.

We partnered with hospital staff to create a “Caregivers” section on our site that enables doctors, nurses, clergy, mental health professionals, funeral home directors, etc. to offer resources to parents, family and friends of child loss. This includes a printable pamphlet that explains what resources we offer.

We also created a section on our website called “Child Loss Statistics“, which provides data on child loss, broken up into several different categories. This section will enable us to not only better understand our audience, but allow others to understand the need for the resources we offer.

2. Drove Awareness

We were so lucky to have had our local St. Louis Post-Dispatch newspaper write an article about how Ben and Lara’s loss of Jackson and Nick and Martha’s loss of Everly led to the creation of Just Enduring. The support we received from readers was truly touching.

Just Enduring welcomed Sarah Kariniemi to our team as our Social Media Coordinator. Sarah dedicates her time as a volunteer to create and implement our social media content across several platforms. She has been invaluable in our success in this endeavor. Since launching on Social Media, Sarah has written nearly 400 posts on Facebook, Twitter, Instagram and Pinterest to connect with bereaved parents, family, friends and caregivers.

Reaching our audience via social media has helped to bring more than 4,000 visitors to justenduring.org. this year. The most popular pages under our Resources for Parents section were the “Grief” and “A Parent Like You” pages, while the most popular pages under the Family & Friends section were the “What to Say” and “What to Do” pages.

Further, we have utilized Google Ad Grants to appear more than 11,000 times in front of bereaved parents when they search for child loss terms on Google.

3. Launched “A Parent Like You”

A Parent Like You is our program to connect parents together who experience a similar child loss. In preparation to launch this program, our team put together training materials and trained our first round of parent volunteers to act as guides to the newly bereaved.

The “A Parent Like You” page is among the top visited on our website. We have been receiving steady inquiries from bereaved parents all around North America who want to be connected. We have interacted with more than 35 individuals through this program to match them with bereaved parents with similar experiences and losses.

2021 Just Enduring Annual Summary

2022 Goals

We have certainly learned so much in our first year, and we plan to apply this knowledge moving forward with our 2022 goals to make Just Enduring even more impactful! Select each of the sections below to learn more.

1. Hiring a Part-time Employee

To date, Just Enduring has been running on the volunteer work of it’s board members and other bereaved parents. To continue to make our impact sustainable, we need a dedicated professional to continue moving forward with our mission.

As a result, we would like to hire an employee who can dedicate time to expand Just Enduring’s outreach to hospitals, funeral homes, therapists, and other caregivers.

This outreach will extend our resources to more parents and families who have lost a child and increase awareness of Just Enduring where it is needed the most.

2. Increasing “A Parent Like You” Submissions

We are pleased with the initial impact we have had in connecting parents through our unique “A Parent Like You” program. In 2022, we would like to triple our numbers to reach at least 100 parents.

3. Increasing Visitors to JustEnduring.org

We are hoping to reach at least 500 visitors per month on our website, which is a 35% increase from 2021. We look to achieve this goal as a result of increasing interactions with caregivers, as well as by enhancing our digital media presence.

Thank You Volunteers and Donors for Your Support!

We cannot thank our volunteers and donors enough! Our impact in 2021 would not have been what it was without each of you!


Social Media Coordinator
Sarah Kariniemi

Content Writer
Mary Aubrey, NP

A Parent Like You Volunteers
Anna Haber
Betty Mertens
Colin Kohn
Elizabeth Kenski
Kyle Mertens
Mary Aubrey
Rebecca Kohn

Blog Writers
Betty Mertens
Daryl Kariniemi
Diana Gilbert
Isaac Shields
Kenski Family
Kohn Family
Pamela Kraus
Sarah Kariniemi
Whitney Vogt

Additional Shout-Outs
Carolyn Brunner (Google Search)
Dan Rademeyer (2020 Treasurer)
John Seitz (Website Support)

Top Donors

ForEverly Foundation
Ken & Allison Remy
Trekkin for Brecken
Keough Chiropractic
The Eveland Foundation of Missouri
Nancy L. (In Memory of Kurt Steven Hoener)
Kathryn R.
Ben J.

Words from Donors

Read touching comments left by donors, often in memory of a child who passed away too soon


2020-21 Form 990

2021-22 Form 990

About Just Enduring

Mission Statement

Our Impact

Behind the Name

Board of Directors

Officers & Volunteers

Child Loss Statistics